Why you MUST have a Happy Hour in your Business in 2023!

Why You MUST Have a Happy Hour in Your Business in 2023

Happy Hour has long been a staple in the hospitality industry, and for good reason. Not only does it drive business during typically slow hours, but it also creates a fun and relaxed atmosphere for customers. In the current economic climate, it’s more important than ever for businesses in Vancouver to stand out and offer something unique to attract and retain customers. A well-executed Happy Hour can be the key to success in 2023.


One major benefit of Happy Hour is the boost in business during typically slow or shoulder periods.  Many restaurants and bars see a drop in customer traffic during the afternoons, between lunch and dinner or during the late night hours. By offering discounted drinks and small plates during this time, businesses can attract customers who may not have otherwise come in.  This not only increases revenue during slow hours, but it also helps to fill seats that may have otherwise been empty.

Another benefit of Happy Hour is the opportunity to create a fun and relaxed atmosphere. Many customers are looking for a place to unwind after a long day at work, and a Happy Hour can provide just that. The discounted drinks and small plates make it a more affordable option for customers, and the casual atmosphere allows them to relax and have a good time. This can lead to increased customer loyalty and repeat business.

Happy Hour can also be used as a marketing tool to attract new customers. By promoting Happy Hour specials on social media and through email marketing, businesses can reach a wider audience and entice new customers to come in. Additionally, offering unique specials and rotating drink options can keep customers coming back to see what’s new.


In order to make the most of Happy Hour, it’s important to have a well-executed plan in place. This includes selecting the right drinks and food options, setting the right prices, and promoting Happy Hour effectively. At Pinnacle Hospitality Consulting we can help your create, implement and execute an amazing happy hour to drive profitability and grow your business!

Done right, your 2023 can be y0ur most profitable year yet!  We have proven and innovative techniques for happy hours in cafes, restaurants and even grocery stores!

In conclusion, Happy Hour is a proven way to drive business during slow hours, create a fun and relaxed atmosphere, and attract new customers. In 2023, it’s more important than ever for hospitality businesses in Vancouver to stand out and offer something unique. By implementing a well-executed Happy Hour, businesses can increase revenue, retain customers, and attract new ones.  If you’re looking for assistance in creating a successful Happy Hour plan, reach out to the experts at HospitalityConsulting.co/services

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