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Welcome to Pinnacle Hospitality Consulting & Recruiting Agency. Founded with a steadfast commitment to empowering local businesses, we specialize in fostering connections within the community. Our team, led by industry veteran Morgan Ayres, boasts nearly three decades of experience. Morgan’s accolades include being honored as District Manager of the Year at Starbucks, showcasing his exceptional leadership and coaching abilities.

At Pinnacle, we prioritize exceptional customer service and strive to realize our clients’ visions. Whether you’re a startup, struggling enterprise, or seeking growth, our experts are here to help. We collaborate closely with cafes, restaurants, breweries, retail stores, and more, ensuring successful outcomes tailored to your needs.

Our passion lies in cultivating personal and professional growth, fostering meaningful connections, and driving business success. Let Pinnacle Consulting be your partner in realizing your goals and unlocking your full potential.

A Message from Morgan Ayres, CEO:

Drawing upon my extensive background in customer service and the hospitality industry spanning over 25 years, I have meticulously assembled a team of industry professionals who stand ready to support your business and turn your visions into reality. Leveraging my vast network and experience, we have forged fruitful partnerships with over 30 businesses and brands based in British Columbia, along with three highly esteemed Canadian brands: Keg Restaurants, Cactus Club Restaurants, and Starbucks Coffee. Our team is fully equipped and prepared to assist your team in achieving remarkable results. I would be delighted to connect with you on LinkedIn!

Allow me to share a few more details about my experience:

  • 1994

    Work Hard, Play Hard ~ Keg Restaurants Ltd.

    1994 marked the first year I entered the workforce in an entry-level, dishwashing position with one of the largest restaurant chains in North America, Keg Restaurants Ltd. Working part-time while finishing school, I fell in love with the team members and the impact I could make. I quickly worked my way to the front of house through all positions including hosting, bussing, serving and bartending. Before I went into management, I then turned to learning all I could about the back of house. I started as a prep cook and worked through the entire kitchen, becoming the Kitchen Lead in 1999! In 2000 is when my leadership journey began, becoming a Service Manager at the flagship location on Granville Island in Vancouver, BC. Working my way through all management positions in over 6 locations, I was able to hone my leadership and coaching skills through the kitchen and front of house.

  • 2006

    Time for a change ~ Cactus Club Restaurants

    In 2006 I made the transition to one of the fastest growing casual fine dining restaurants in Vancouver, Cactus Restaurants Ltd. I brought my extensive knowledge of an established brand to an expanding and innovative restaurant emerging throughout Vancouver, across Canada and into Toronto. I was able to be a part of creating, developing and implementing customer service standards, leadership development programs and new menu creation while developing my skill-set as a servant leader. Through these years I also became a Level 2 Sommelier. I was involved in restaurant openings and developing a state of the art cocktail and wine program, along with establishing service standards and food pairings.

  • 2009

    ......But First COFFEE ~ Starbucks Coffee Canada

    By this time, I had learned as much as I could from two amazing restaurants and ventured into the largest coffee chain in the world, Starbucks Coffee Canada. Having a passion for food, and all beverages (including lots of tea and coffee) I was able to lead flagship stores in Burnaby and Vancouver, winning Store Manager of the year twice! With over 16 years in restaurants I was able to help elevate the food business and bring my selling background to drive sales and team engagement. In 2016, I was promoted to a district manager position leading a portfolio of 12 stores in Vancouver, and achieved record customer service results and revenue.

  • 2019

    Anything you can imagine, you can create! ~ Pinnacle Hospitality Consulting

    In 2019 is when it all began. After hitting a huge milestone, 10 YEARS at Starbucks and winning District Manager of the Year, I knew the timing was right to go out on my own! I started Pinnacle Hospitality Consulting to bring my passion for customer service and connections to drive success in local businesses. I love to support local and now am so excited that my team can fully partner with you and build a solid foundation for long-term growth! Whether opening a new business for the first time, scaling and growing to more locations, taking your business to the next level or struggling - we can help! We love to support local, neighborhood restaurants, cafés, breweries, retail and grocery stores - Email us today to schedule your free consultation.

  • Today

    Pinnacle Hospitality Consulting & Recruitment Agency

    Today we are so proud to have helped so many amazing local businesses with starting up successfully, fixing their struggling business, or with scaling to grow and prosper! We also now provide expert, reliable recruiting services for ANY INDUSTRY and have seen tremendous success with our proprietary approach! Email us today for a free consultation to learn more about our services and to meet our expert team!

how can we help you?

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