Morgan Ayres
I am the CEO of Pinnacle Hospitality Consulting and started this business to share my expertise and years of experience with local, neighborhood cafes, restaurants, grocery and retail stores.  I love connecting with and connecting people to each other.  I am passionate about customer service, extremely results drive and love bringing my clients’ vision to life!  I have been in the hospitality business my entire life, and am known for achieving results and continuously improving.  I have been recognized for my outstanding coaching and teaching skills, and driving team engagement; winning District Manager of the Year with the largest hospitality chain in the world – Starbucks!  I truly enjoy connecting with people and love inspiring excellence in others.
With over 25 years in the customer service and hospitality industry, I have now built a team of industry professionals to support your business and bring your dreams to reality.  Leverage my network and experience, with proven success in three of the most accomplished brands in Canada; Keg Restaurants, Cactus Club Restaurants and Starbucks Coffee.  My team and I are ready to support your team to achieve results.
Here is a little bit more detail about my experience:
  • 1994

    Work your way up.....

    1994 marked the first year I entered the workforce in an entry-level, dishwashing position with one of the largest restaurant chains in North America, Keg Restaurants Ltd. Working part-time while finishing school, I fell in love with the team members and the impact I could make. I quickly worked my way to the front of house through all positions including hosting, bussing, serving and bartending. Before I went into management I then turned to learning all I could about the back of house. I started as a prep cook and worked through the entire kitchen, becoming the Kitchen Lead in 1999! In 2000 is when my leadership journey began, becoming a Service Manager at the flagship location on Granville Island in Vancouver, BC. Working my way through all management positions in over 6 locations, I was able to hone my leadership and coaching skills through the kitchen and front of house.

  • 2006

    Time for a change....

    In 2006 I made the transition to one of the fastest growing casual fine dining restaurants in Vancouver, Cactus Restaurants Ltd. I brought my extensive knowledge of an established brand to an expanding and innovative restaurant emerging throughout Vancouver, across Canada and into Toronto. I was able to be a part of creating, developing and implementing customer service standards, leadership development programs and new menu creation while developing my skill-set as a servant leader. Through these years I also became a Level 2 Sommelier. I was involved in restaurant openings and developing a state of the art cocktail and wine program, along with establishing service standards and food pairings.

  • 2010

    ......But First COFFEE!

    By this time, I had learned as much as I could from two amazing restaurants and ventured into the largest coffee chain in the world, Starbucks Coffee Canada. Having a passion for food, and all beverages (including lots of tea and coffee) I was able to lead flagship stores in Burnaby and Vancouver, winning Store Manager of the year twice! With over 16 years in restaurants I was able to help elevate the food business and bring my selling background to drive sales and team engagement. In 2016, I was promoted to a district manager position leading a portfolio of 12 stores in Vancouver, and achieved record customer service results and revenue.

  • 2020

    Anything you can imagine, you can create!

    In 2019 is when it all began. After hitting a huge milestone at Starbucks and winning District Manager of the Year, I knew the timing was perfect! I was ready to go out on my own. I started Pinnacle Hospitality Consulting to bring my passion for customer service and connections to small businesses to life. I am so excited to support local, neighborhood restaurants, cafés, retail or grocery stores and see them achieve amazing success.

how can we help you?

Want an audit on your customer experience?  Hire us today for our secret shopper program!