Why work with us? ~ Expertise & Hands-on Experience!

Save Time & Money

Partner with our hospitality experts for work-life balance and operational efficiency. We provide hands-on support to establish SOPs, streamline processes, and enhance team performance, bringing your vision to reality.

Increase Revenue

Boost profitability with our customized training programs, including sales skills, guest service, and efficiency audits. We swiftly assess operations and deliver action plans for excellence, consistency, and increased guest engagement and spending.

Reduce Staff Turnover

Maximize retention and foster high-performance teams with our expert consulting. Tailored strategies enhance company culture, supported by forecasting, leadership coaching, and effective recognition programs. Resolve staffing challenges with industry-leading recruiting and coaching solutions.

Leverage our Expertise

Leverage 25+ years of customer service and 20+ years in leadership to elevate your business sustainably. Partner with our industry expert consultants for scalable, realistic, long-term plans. Enhance brand reputation, elevated guest experiences, and excellent guest satisfaction.  Your go-to for all of your retail and hospitality needs!

Ways in which we partner with you and your team to grow your business:

Cafe 2 - happy customers eating, drinking

Create loyal, life-long guests

Comprehensive Support: Deliver guidance at every stage—pre-opening, launch, post-opening, and turnarounds—for seamless operations.

Tailored Training: Boost your team’s guest service skills with customized programs aligned to essential service standards.

Leadership Coaching: Cultivate strong, inclusive leaders by emphasizing diversity, passion, accountability, and engagement.

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Happy servers, barista teamwork, coffee

Build high-performance, engaged teams

Employee Recognition Programs: Tailored programs to boost morale and motivation, ensuring a motivated and engaged team.

Specialized Training Programs: Enhance team capabilities with customized training, including job-specific skills and comprehensive onboarding.

Streamlined Operations: Implement standardized procedures and conduct efficiency audits to optimize team capacity, adherence to recipes, and portion control standards.

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Diverse friends eating lunch, dinner, breakfast, Happy servers, barista teamwork, coffee

Improve Efficiency & Operational Excellence

Custom SOPs & Systems: Align your organization with tailored standard operating procedures and routines.

Training Systems: Develop comprehensive training systems, including job descriptions, manuals, and onboarding.

Operational Efficiency: Optimize operations with thorough reviews, enhancing productivity, inventory management, and guest experience for profitability.

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Cafés & Coffee/Tea Shops

We are expert coffee and tea connoisseurs! With over five years of success supporting 20+ local cafés, we’ve helped businesses thrive and expand. Our CEO, Morgan Ayres, brings over a decade of proven expertise as a District Manager at Starbucks, the world’s largest coffee chain. Leveraging our deep knowledge, vast network, and experience, we craft innovative strategies to empower local cafés—whether starting, scaling, or seeking stability.

Restaurants & Bars

We LOVE the food and beverage industry! With over 16 years of experience at Vancouver’s top restaurant chains—The Keg Steakhouse & Bar and Cactus Club—we bring passion for guest service, food, and wine to your business. Our high standards and expertise, combined with extensive retail operations knowledge, will support your team, develop their leadership capabilities, and inspire them to maximize profits and drive results.

Retail & Grocery Stores

We are guest service experts! With over 25 years of experience in service and retail, we’ll support and elevate your brand and team. We’ll conduct a full vendor audit, recommending suppliers and pricing. Specializing in operational excellence, we’ll create a strategic plan to grow sales, revenue, and profits. Using proven merchandising and selling techniques, we’ll boost revenue and deliver a world-class experience for your guests.

Breweries & Wineries

We are passionate about craft beer and BC wine! As Level 2 certified sommeliers, we create irresistible menus and features to grow your sales and revenue. Our team builds knowledgeable sales professionals, develops training programs, and optimizes menus, happy hours, and features with a year-long strategy. With over 20 years of expertise managing LWB programs at Vancouver’s top restaurants—The Keg Steakhouse & Bar and Cactus Club—we’re here to elevate your business.

OTHER EXPERT SERVICES

Headhunting & Recruitment Services

We specialize in headhunting and recruitment for any industry, using proven, innovative strategies to find top talent that fits your business needs. Our expertise lies in building high-performance teams, reducing turnover, and improving company culture.

We provide full-cycle recruitment support, including:
Targeted headhunting to connect with top candidates directly
Interviewing & candidate assessments to ensure the right fit
Background checks & reference verification
Strategic hiring support tailored to your company’s long-term success

We partner with your team every step of the way and offer recruitment services across North America.


Mystery Shopper & Operational Audit Programs

We help businesses achieve Operational Excellence through our mystery shopper programs and in-depth operational audits. With over 15 years of experience auditing some of BC’s top restaurants, we have completed more than 250 successful mystery shops.

Our audits cover:
Guest service standards – evaluating hospitality, engagement, and service efficiency
Theft prevention & operational compliance
Cleanliness, wait times, and overall execution across all day-parts
Comprehensive operational efficiency audits to uncover improvement opportunities

Each audit includes a detailed 100+ point checklist, followed by an in-depth review with your team to identify gaps, problem-solve, and create an action plan for improvement.

Let’s work together to elevate your operations and team performance!

5.0
Based on 32 reviews
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Brian Yuen
03:42 01 Apr 25
Morgan and the Pinnacle team are true experts in hospitality. My clients have worked with them for over 3 years and they regularly refer their contacts too. Their hands-on support, industry insight, and practical strategies have helped many businesses across the Lower Mainland thrive. Highly recommend them for any restaurant, cafe, or retail operation looking to grow or improve.— Brian Yuen, Litigation Lawyer, COAL HARBOUR LAW
Nick Kozak
20:42 26 Dec 24
As the owner of EnviroClean Industries, I’ve had the pleasure of knowing Morgan Ayres and the Pinnacle Hospitality Consulting team for over two years. Their expertise and professionalism are unmatched, backed by over 25 years of experience in the hospitality industry.I’ve witnessed their incredible ability to transform and support businesses across BC, including cafes, restaurants, grocery stores, and breweries. Time and again, they’ve helped entrepreneurs launch and grow successful ventures with strategic guidance and tailored solutions.If you’re starting a new business or looking to improve operations in the hospitality industry, I highly recommend Pinnacle Hospitality Consulting. Their results speak for themselves, and their commitment to client success is truly inspiring.
Ms. Cor
08:33 13 Dec 24
Working with Pinnacle Hospitality Consulting has been an absolute game changer for our cafe! Morgan and his team provided incredible support in leadership development, team coaching, and helping us unlock our full potential. Their expertise in menu expansion, pricing optimization, and improving overall business operations has helped take our café to the next level. Morgan’s personalized approach and invaluable insights make all the difference, he’s always there when I need guidance, offering clear advice on what to do (and what not to do). The results speak for themselves, and I couldn’t recommend Pinnacle Hospitality Consulting more highly for any business owner looking to grow and thrive!
giselle LIN
20:43 08 Nov 24
Morgan was an excellent partner with us along the way to open our restaurant from the team at Pinnacle Hospitality Consulting & Recruiting Agency. From day one, Morgan worked shoulder to shoulder with us, helping us navigate the liquor license process and pass our health inspection. He also played a crucial role in hiring our kitchen team and training our front-of-house. The expertise, guidance, leadership coaching, and staff training he provided helped us build a motivated and skilled team that has truly exceeded our expectations. If you’re looking to elevate your hospitality business, we highly recommend Morgan and Pinnacle!
Marcia Halajeski
14:55 17 Oct 24
It's been eight years of working with Morgan and his team, and no one knows the hospitality industry better than Morgan. He and his team at Pinnacle are so incredibly knowledgeable, and in one conversation, I learned more about profit/loss, as well as the "people management" part of running a business than I did in two years of business school! Morgan's zest to keep things running top notch really shows, and it's always great to learn more from him, as its obvious that he truly cares about his clients and their success. I can't recommend Morgan and his services highly enough!
kenny Dai
21:54 02 Oct 24
We couldn't have opened our successful restaurant in Downtown Vancouver without the incredible support from Morgan and the team at Pinnacle Hospitality Consulting. From day one, they were true partners, helping us with every aspect of the process—hiring top talent, comprehensive staff training, securing licenses and permits, and building a knowledgeable, high-performing team. Their industry expertise was invaluable at every step. If you're planning to open a restaurant or improve your existing business, we highly recommend Pinnacle Hospitality Consulting. Thank you, Morgan, for making our dream a reality!
nathan ram
00:45 30 Jul 24
Morgan and the Pinnacle Consulting team have quickly proven themselves to be experts in their field. In the short time we've known them, they've supported numerous businesses across the Lower Mainland.As consultants, they genuinely partner with and support owners and managers in building their businesses if they're new. For established businesses, Pinnacle offers a fresh perspective and insightful strategies to optimize operations and elevate businesses to the next level.Their expertise and experience in the food, beverage, and hospitality industry are invaluable, helping owners navigate the complexities of this sector. This has been crucial for the success of many restaurants, cafes, and breweries.Even in our brief connection with Morgan and the Pinnacle team, we wholeheartedly recommend their services. Whether a hospitality business is just starting, struggling, or looking to scale, partnering with Pinnacle Hospitality Consultants is a wise choice!
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