#HospitalityConsultants
Why work with us? ~ Expertise & Hands-on Experience!
Save Time & Money
Partner with our hospitality experts for work-life balance and operational efficiency. We provide hands-on support to establish SOPs, streamline processes, and enhance team performance, bringing your vision to reality.
Increase Revenue
Boost profitability with our customized training programs, including sales skills, guest service, and efficiency audits. We swiftly assess operations and deliver action plans for excellence, consistency, and increased guest engagement and spending.
Reduce Staff Turnover
Maximize retention and foster high-performance teams with our expert consulting. Tailored strategies enhance company culture, supported by forecasting, leadership coaching, and effective recognition programs. Resolve staffing challenges with industry-leading recruiting and coaching solutions.
Leverage our Expertise
Leverage 25+ years of customer service and 20+ years in leadership to elevate your business sustainably. Partner with our industry expert consultants for scalable, realistic, long-term plans. Enhance brand reputation, elevated guest experiences, and excellent guest satisfaction. Your go-to for all of your retail and hospitality needs!
Ways in which we partner with you and your team to grow your business:
Create loyal, life-long guests
Comprehensive Support: Deliver guidance at every stage—pre-opening, launch, post-opening, and turnarounds—for seamless operations.
Tailored Training: Boost your team’s guest service skills with customized programs aligned to essential service standards.
Leadership Coaching: Cultivate strong, inclusive leaders by emphasizing diversity, passion, accountability, and engagement.
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Build high-performance, engaged teams
Employee Recognition Programs: Tailored programs to boost morale and motivation, ensuring a motivated and engaged team.
Specialized Training Programs: Enhance team capabilities with customized training, including job-specific skills and comprehensive onboarding.
Streamlined Operations: Implement standardized procedures and conduct efficiency audits to optimize team capacity, adherence to recipes, and portion control standards.
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Improve Efficiency & Operational Excellence
Custom SOPs & Systems: Align your organization with tailored standard operating procedures and routines.
Training Systems: Develop comprehensive training systems, including job descriptions, manuals, and onboarding.
Operational Efficiency: Optimize operations with thorough reviews, enhancing productivity, inventory management, and guest experience for profitability.
Learn moreCafés & Coffee/Tea Shops
We are expert coffee and tea connoisseurs! With over five years of success supporting 20+ local cafés, we’ve helped businesses thrive and expand. Our CEO, Morgan Ayres, brings over a decade of proven expertise as a District Manager at Starbucks, the world’s largest coffee chain. Leveraging our deep knowledge, vast network, and experience, we craft innovative strategies to empower local cafés—whether starting, scaling, or seeking stability.
Restaurants & Bars
We LOVE the food and beverage industry! With over 16 years of experience at Vancouver’s top restaurant chains—The Keg Steakhouse & Bar and Cactus Club—we bring passion for guest service, food, and wine to your business. Our high standards and expertise, combined with extensive retail operations knowledge, will support your team, develop their leadership capabilities, and inspire them to maximize profits and drive results.
Retail & Grocery Stores
We are guest service experts! With over 25 years of experience in service and retail, we’ll support and elevate your brand and team. We’ll conduct a full vendor audit, recommending suppliers and pricing. Specializing in operational excellence, we’ll create a strategic plan to grow sales, revenue, and profits. Using proven merchandising and selling techniques, we’ll boost revenue and deliver a world-class experience for your guests.
Breweries & Wineries
We are passionate about craft beer and BC wine! As Level 2 certified sommeliers, we create irresistible menus and features to grow your sales and revenue. Our team builds knowledgeable sales professionals, develops training programs, and optimizes menus, happy hours, and features with a year-long strategy. With over 20 years of expertise managing LWB programs at Vancouver’s top restaurants—The Keg Steakhouse & Bar and Cactus Club—we’re here to elevate your business.
OTHER EXPERT SERVICES
Headhunting & Recruitment Services
We specialize in headhunting and recruitment for any industry, using proven, innovative strategies to find top talent that fits your business needs. Our expertise lies in building high-performance teams, reducing turnover, and improving company culture.
We provide full-cycle recruitment support, including:
✔ Targeted headhunting to connect with top candidates directly
✔ Interviewing & candidate assessments to ensure the right fit
✔ Background checks & reference verification
✔ Strategic hiring support tailored to your company’s long-term success
We partner with your team every step of the way and offer recruitment services across North America.
Mystery Shopper & Operational Audit Programs
We help businesses achieve Operational Excellence through our mystery shopper programs and in-depth operational audits. With over 15 years of experience auditing some of BC’s top restaurants, we have completed more than 250 successful mystery shops.
Our audits cover:
✔ Guest service standards – evaluating hospitality, engagement, and service efficiency
✔ Theft prevention & operational compliance
✔ Cleanliness, wait times, and overall execution across all day-parts
✔ Comprehensive operational efficiency audits to uncover improvement opportunities
Each audit includes a detailed 100+ point checklist, followed by an in-depth review with your team to identify gaps, problem-solve, and create an action plan for improvement.
Let’s work together to elevate your operations and team performance!
— Brian Yuen, Litigation Lawyer, COAL HARBOUR LAW
I’ve witnessed their incredible ability to transform and support businesses across BC, including cafes, restaurants, grocery stores, and breweries. Time and again, they’ve helped entrepreneurs launch and grow successful ventures with strategic guidance and tailored solutions.
If you’re starting a new business or looking to improve operations in the hospitality industry, I highly recommend Pinnacle Hospitality Consulting. Their results speak for themselves, and their commitment to client success is truly inspiring.
As consultants, they genuinely partner with and support owners and managers in building their businesses if they're new. For established businesses, Pinnacle offers a fresh perspective and insightful strategies to optimize operations and elevate businesses to the next level.
Their expertise and experience in the food, beverage, and hospitality industry are invaluable, helping owners navigate the complexities of this sector. This has been crucial for the success of many restaurants, cafes, and breweries.
Even in our brief connection with Morgan and the Pinnacle team, we wholeheartedly recommend their services. Whether a hospitality business is just starting, struggling, or looking to scale, partnering with Pinnacle Hospitality Consultants is a wise choice!
