- October 24, 2023
- Posted by: Morgan Ayres
- Categories: Cafe, Restaurant
6 Proven Ways to Boost Profits in Your Restaurant or Café During Slower Months
As the winter months approach, restaurant and café owners need to start planning on how to increase profits during slower months. Cross-training staff, improving service, utilizing technology, and constant advertising and marketing are some of the most effective ways to do so. Here are six proven ways to boost profits in your restaurant or café during slower months:
- Cross-train your Staff Cross-training your staff in multiple roles helps to better control labor expenses, with your team taking on more responsibilities. Train your hostesses to buss and clear tables, your servers to make their own drinks, or your baristas to bake and prep sandwiches. This will help you to operate efficiently with fewer employees and reduce labor costs.
- Improve your Service The hospitality business thrives on excellent service. Politeness and courtesy are essential for your team, from the hostess or greeter to the servers and managers. Schedule weekly meetings to reiterate your expectations and provide opportunities to improve. Your team must go above and beyond to create a memorable experience for customers. Ensure that your employees have thorough knowledge of the menu, features, and specials, so that they can answer all related questions.
- Make Use of Technology In today’s world, technology plays an essential role in business. Offering free Wi-Fi to your guests, building a mobile-friendly website, and utilizing Google My Business can make your restaurant or café more accessible to customers. Post regularly on social media platforms to keep content fresh and help customers find you easily.
- Advertise and Market Constantly Staying connected with your customers is crucial for any business. Email or SMS marketing, cost-efficient social media platforms, and regular updates can keep customers informed and engaged with your business. This can help keep your business top of mind and drive repeat visits.
- Create Loyalty Programs Create a loyalty program that rewards customers for frequent visits or purchases. This can be done through discounts, freebies, or exclusive offers. This can help to build a long-lasting relationship with customers and keep them coming back.
- Offer Seasonal Promotions Offer seasonal promotions or limited-time menu items to attract new customers and entice existing ones. This can create a sense of urgency and encourage customers to visit your restaurant or café.
If you need additional support to take your business to the next level in 2024, consider reaching out to Pinnacle Consulting at Morgan@hospitalityconsulting.co.