Why work with us? ~ We are the Experts!

Save Time & Money

Optimize work-life balance and operational efficiency with our hospitality experts. We provide hands-on support for SOPs, streamlined processes, and improved team performance. Trust us to execute clear plans and foster high-performing teams, saving you time and money.

Increase Profits

Boost revenue with our tailored training programs, including selling skills and customer service. Our efficient audits and hands-on support ensure improved excellence and consistency, leading to increased customer visits, an engaged team, and higher spending frequency at your establishment..

Reduce Staff Turnover

Minimize turnover with our expertise. Customized plans foster strong cultures and high-performance teams. Benefit from hands-on support, including forecasting, leadership coaching, and effective recognition. We excel in resolving staffing challenges through industry-leading recruiting and coaching, ensuring enhanced retention.

Leverage our Expertise

With 25+ years of customer service and 20+ years in leadership, we specialize in elevating businesses for sustainable growth. Partner with industry professionals to create scalable, long-term plans. Leverage our network, expertise, and knowledge for immediate and lasting results, from enhancing brand reputation and customer experience to fostering employee satisfaction and a stronger company culture. Your go-to solution for retail and hospitality needs.

Ways in which we partner with you and your team to grow your business:

Cafe 2 - happy customers eating, drinking

Create loyal, life-long customers

  1. Full hands-on support for pre-opening, launch, post-opening, and/or turnarounds
  2. Training programs to elevate your teams customer service
  3. Custom Training packages created with Customer-Service non-negotiables and standard guest-experience times
  4. Leadership coaching and development through diversity, inclusion, passion, accountability and engagement
  5. Community and Customer-relationship Building customer plans created and implemented
  6. Customer service silent shoppers and mystery audits (phone, online and in-person for all day parts)
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Happy servers, barista teamwork, coffee

Build a high-performance, engaged team

  1. Customized Employee recognition programs
  2. Standardized and unique training programs created to build your teams capability
  3. Improved efficiency with standard operating procedures for all team members and functions in your business
  4. Efficiency audits to maximize capacity of your team
  5. Recipe adherence audits and portion-control
  6. Action plans created for reducing turnover and improving employee engagement
  7. Happier employees, decreased turnover
  8. Increased team engagement with each other and leadership
  9. Improved retention of key team members
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Diverse friends eating lunch, dinner, breakfast, Happy servers, barista teamwork, coffee

Improve Efficiency and Operational Excellence

  1. Customize SOPs and policies to fit your business, culture, and team.
  2. Build comprehensive orientation and training materials, including job descriptions and performance expectations.
  3. Standardize routines, systems, and processes for operational efficiency.
  4. Conduct a thorough top-to-bottom review of operations and make necessary adjustments.
  5. Enhance profitability by optimizing inventory management systems.
  6. Optimize supplier negotiations for cost reduction and streamline product deliveries.
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Cafés & Coffee/Tea Shops

We are coffee masters! We are seasoned coffee experts with a track record of supporting over 18 local cafés in their successful growth and expansion over the past four years. Our CEO and founder, Morgan Ayres, brings over a decade of highly successful experience as a District Manager at Starbucks, the world’s largest coffee chain. Leveraging our extensive knowledge, vast network, and expertise, we offer innovative strategies to empower local businesses for success, whether they are starting, scaling, or seeking stability.

Breweries & Wineries

We are passionate about Craft Beer & BC Wine!  We are level 2 certified Sommeliers and can help create addictive menus and features to grow your sales and revenue.  We can build your team of sales professionals, help increase knowledge and build training programs to increase profits.  We will help elevate and optimize your menu, happy hours and features – creating a year-long strategy.  Leverage our Pinnacle Teams’ expertise and over 20 years of experience in managing the LWB programs at two of the top restaurants in Vancouver; The Keg Steakhouse & Bar and Cactus Club Restaurant. .

Retail & Grocery Stores

We are customer service experts!  We will bring our over 25 years experience in customer service and retail to support and elevate your brand and team.  We will complete a full vendor audit and provide recommendations for suppliers and pricing.  We specialize in operational excellence and will create a strategic plan to grow your sales, revenue and profits!  Combined with proven merchandising and selling techniques we will increase your revenue and create a world-class customer experience for your customers.

Restaurants & Bars

We LOVE the food and beverage industry!  We will bring over 16 years experience in two of the most successful restaurant chains in Vancouver; The Keg Steakhouse & Bar and Cactus Club Restaurants.  We will bring our passion for customer service, food, and wine to your business along with high-standards and expertise.  Our consultants have extensive knowledge in retail operations that will support your team and develop their capabilities to lead and inspire; maximizing profits and driving results.


RECRUITING SERVICES – We can help ANY INDUSTRY find top talent with our proven, innovative strategies!  We are experts at building high-performance teams, reducing turnover, and improving company culture.  We offer full support with recruiting, interviewing, providing background checks, and assessing talent for your organization. We partner with you and your team to find the best talent and help you with each step along the way and offer these services ACROSS CANADA!

MYSTERY SHOPPER PROGRAMS – We help your team achieve Operational Excellence!  Our team has over 10 years of experience with some of the best restaurants in BC! Together, we have completed over 250 successful mystery shops.  We will work with your team to audit theft, customer service, cleanliness, wait times and much more!  We perform a full operational standards audit, efficiency audit and cleanliness audit for all day-parts of your business operations, to help you uncover gaps in execution.  Every audit comes with an over 100 point checklist and will be reviewed with you to help problem solve and build a strategy for improvement!

DIGITAL MARKETING SUPPORT – We can help ANY INDUSTRY build their social media following and translate followers into more business! Our proven track record of building businesses through strategic posting on Facebook, Instagram and Google My Business will not only grow your followers, but increase your clients!  Let us optimize your marketing with a proven strategy to drive more sales of your services or to your business! 

Kalina Donald
Kalina Donald
Pinnacle Consulting, a leading Vancouver-based firm, excels in business consulting within the hospitality industry. Specializing in hospitality recruitment, strategic planning, and management consulting services, they are recognized as North America hospitality advisors and management experts. Their comprehensive solutions encompass restaurant consulting, talent acquisition, and executive search, catering specifically to the Vancouver hospitality sector. Their expertise as expert consultants in Vancouver is evident in their approach to hospitality business strategy. They assist in navigating the complexities of the food, beverage, and hospitality industry, contributing significantly to the success of various restaurants, cafes, and breweries. Pinnacle's role in performance optimization and international business consulting has been instrumental in the growth of many businesses. As a Vancouver BC consulting firm, they are known for their experienced consultants who prioritize not only business success but also employee satisfaction. Having collaborated with Morgan and the Pinnacle team for years, their services come highly recommended for any hospitality business, whether in its nascent stage, facing challenges, or aiming to scale. Trust Pinnacle Hospitality Consultants for unparalleled guidance in the tourism and hospitality sector.
Samar Shatta MCP RCC
Samar Shatta MCP RCC
Morgan is a great business coach; I refer my clients to him without any hesitation. His expertise in operations, finances and marketing makes him one of the top super business coaches in the hospitality industry. I highly recommend Morgan.
Anjuli Bhatia
Anjuli Bhatia
Morgan and his team at Pinnacle Consulting have helped so many businesses in the hospitality space, especially during recent challenging times. They truly care about their clients and are experts in their field. They help support hotels, restaurants, cafes and breweries - whether a new business starting out, or an established company looking for innovative ways to combat rising food and labour prices. I have been connected with Morgan for just about a year now and always recommend his services to those needing support and looking to grow! Highly recommend!
Eric Lee
Eric Lee
The Pinnacle Consulting team are truly experts in their field. They help support the complicated industry of food, beverage and hospitality and have been critical to the success of many restaurants, cafes and breweries. We have been connected with Morgan and the Pinnacle team for a few years now and always recommend their services to our clients needing support. Whether a hospitality business is just starting out, in business and struggling, or looking to scale - You need to partner with Pinnacle!
D'or Art Consultants
D'or Art Consultants
Morgan and I have been connected for just over a year and he and his team are definitely the hospitality experts! They help restaurants, cafes and breweries take their business to the next level. I am impressed by the numerous success stories over the past year that have proven results. His knowledge of the industry and how to provide hands-on support to struggling, scaling or businesses starting up is unmatched. They are definitely who I recommend to my friends, family and network. They are knowledgeable, genuine and great to work with! If you are starting a business, struggling or even just seeking a fresh view point and business review - you must Call Pinnacle Consulting - Hospitality Consultants
Cherry Xu
Cherry Xu
Working with Morgan has been an absolute delight. His expertise and dedication have significantly enhanced the efficiency of my business operations. His proactive approach, combined with his deep understanding of the industry, makes him an invaluable asset to any team. I can't recommend him enough for anyone looking to elevate their business to the next level.
Maria Tess Dela Peña
Maria Tess Dela Peña
Pinnacle Consulting Agency is one of the top Vancouver consultants supporting local businesses with recruiting, business development and growth. They partner with local businesses across Canada to provide expertise, experience and insights to set up, scale or help struggling businesses. With over 25 years experience they work on not only strategy but hands-on support to grow your team and business for long term success. We highly recommend using one of all of their services to grow your business!
Nicole Yamanaka
Nicole Yamanaka
Morgan and Pinnacle Hospitality Consulting are really the best. Not only does he have an incredible depth of knowledge, but the compassion and caring manner with which he is able to point out and implement areas that could be strengthened...*chef's kiss* As a business owner who can say "this isn't my first rodeo" - I thought I knew systems and at first just wanted a little bit of guidance from Morgan. Boy howdy does he ever go above and beyond and just deliver! I have learned a ton working with him, gained several valuable resources and in my line of work, that hospitality part...he just lives and breathes it. Morgan is a true pleasure to work with and I would highly recommend him to any business owner looking for help ranging from some coaching to recruiting, to fully integrated systems that make your business sing. Thank you, Morgan!
SpeedproImaging Burnaby
SpeedproImaging Burnaby
We have worked with Morgan with a few customers and I can't stress enough how professional his team at Pinnacle is and how well they communicate with our clients. We have witnessed first hand how the expertise they bring to the table to hospitality clients help them grow. We truly enjoy working with Morgan and we are always looking forward to collaborate with him and his team in future projects.
Eric Chan
Eric Chan
It's been an absolute delight to work with Morgan and the team at Pinnacle Hospitality Consulting. As Community Manager for Yelp in Vancouver, I had the pleasure of working with him on several events and experiences spotlighting local businesses and helping them grow brand awareness, recognition, and increase foot traffic. Paramount to this was the team's high level of communication and organization. It made working with them a breath of fresh air in an often frenetic industry. I look forward to collaborating with Morgan and the team on future endeavours while continuing to support local businesses through 2023 and beyond!

Schedule your FREE consultation to learn more today!

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