Canada's Top Hospitality
Consulting & Recruiting Agency
Helping cafés, restaurants, breweries, and retail businesses thrive through hands-on strategies, leadership development, and expert recruiting.
About Pinnacle Hospitality Consulting
- Optimize operations and streamline processes
- Elevate guest experiences and brand reputation
- Train, coach, and develop high-performing teams
- Reduce turnover and improve employee retention
- Drive sustainable growth and profitability
Our Services
We offer tailored recruitment & operational audit services to help you build strong teams.
Headhunting & Recruitment Services
We specialize in headhunting and recruitment for any industry, using proven, innovative strategies to find top talent that fits your business needs. Our expertise lies in building high-performance teams, reducing turnover, and improving company culture. We provide full-cycle recruitment support, including:
- Targeted headhunting to connect with top candidates directly
- Interviewing & candidate assessments to ensure the right fit
- Background checks & reference verification
- Strategic hiring support tailored to long-term success
We partner with your team every step of the way and offer recruitment services across North America.
Mystery Shopper & Operational Audit Programs
We help businesses achieve Operational Excellence through our mystery shopper programs and in-depth operational audits. With over 15 years of experience auditing some of BC’s top restaurants, we have completed more than 250 successful mystery shops. Our audits cover:
- Evaluating hospitality, engagement, and service efficiency
- Theft prevention & operational compliance
- Cleanliness, wait times, and overall execution across all day-parts
- Comprehensive operational efficiency audits
Industries We Serve
Cafés & Coffee/Tea Shops
We are expert coffee and tea connoisseurs! With over five years of success supporting 20+ local cafés, we’ve helped businesses thrive and expand. Our CEO, Morgan Ayres, brings over a decade of proven expertise as a District Manager at Starbucks, the world’s largest coffee chain. Leveraging our deep knowledge, vast network, and experience, we craft innovative strategies to empower local cafés—whether starting, scaling, or seeking stability.
Restaurants & Bars
We LOVE the food and beverage industry! With over 16 years of experience at Vancouver’s top restaurant chains—The Keg Steakhouse & Bar and Cactus Club—we bring passion for guest service, food, and wine to your business. Our high standards and expertise, combined with extensive retail operations knowledge, will support your team, develop their leadership capabilities, and inspire them to maximize profits and drive results.
Retail & Grocery Stores
We are guest service experts! With over 25 years of experience in service and retail, we’ll support and elevate your brand and team. We’ll conduct a full vendor audit, recommending suppliers and pricing. Specializing in operational excellence, we’ll create a strategic plan to grow sales, revenue, and profits. Using proven merchandising and selling techniques, we’ll boost revenue and deliver a world-class experience for your guests.
Breweries & Wineries
We are passionate about craft beer and BC wine! As Level 2 certified sommeliers, we create irresistible menus and features to grow your sales and revenue. Our team builds knowledgeable sales professionals, develops training programs, and optimizes menus, happy hours, and features with a year-long strategy. With over 20 years of expertise managing LWB programs at Vancouver’s top restaurants—The Keg Steakhouse & Bar and Cactus Club—we’re here to elevate your business.
Why Work With Us?
Partner with our hospitality experts to save time, increase revenue, and reduce staff turnover, all while creating an exceptional guest experience.
How We Partner With You
Create loyal, life-long guests
Comprehensive Support
Deliver guidance at every stage—pre-opening, launch, post-opening, and turnarounds—for seamless operations.
Tailored Training
Boost your team’s guest service skills with customized programs aligned to essential service standards.
Leadership Coaching
Cultivate strong, inclusive leaders by emphasizing diversity, passion, accountability, and engagement.
Build high-performance, engaged teams
Employee Recognition Programs
Tailored programs to boost morale and motivation, ensuring a motivated and engaged team.
Specialized Training Programs
Enhance team capabilities with customized training, including job-specific skills and comprehensive onboarding.
Streamlined Operations
Implement standardized procedures and conduct efficiency audits to optimize team capacity, adherence to recipes, and portion control standards.
Improve Efficiency & Operational Excellence
Custom SOPs & Systems
Align your organization with tailored standard operating procedures and routines.
Training Systems
Develop comprehensive training systems, including job descriptions, manuals, and onboarding.
Operational Efficiency
Optimize operations with thorough reviews, enhancing productivity, inventory management, and guest experience for profitability.