We are Vancouver Hospitality Experts! We are passionate about excellent guest service, recruiting and helping local businesses make more money! Book your free consultation with Vancouver’s TOP Hospitality Consultanting & Recruiting Agency today!
Unlock Your Business’s Full Potential with our industry experts!
At Pinnacle Hospitality Consulting & Recruiting Agency, we help local hospitality businesses not just survive—but thrive. Led by industry veteran Morgan Ayres, with over 30 years of hands-on experience and a track record of success that includes being named District Manager of the Year at Starbucks, we specialize in turning cafes, restaurants, breweries, and retail stores into high-performing, guest-focused operations.
Whether you’re opening a new concept, overcoming operational challenges, or aiming to grow your brand, our expert guidance will elevate your team, refine your systems, and drive profitability. We work shoulder-to-shoulder with you and your team to bring fresh, strategic insight to enhance the guest experience, build stronger teams, and deliver real, measurable results.
We’ve partnered with over 34 successful businesses across British Columbia over the last 6 years and have a proven track record of success.
Let’s talk about what success looks like for you and your unique concept!
Contact us today for a free consultation and to unlock the full potential of your business now!
- Today
Pinnacle Hospitality Consulting & Recruitment Agency
Since 2019, we've proudly partnered with over 30 local businesses, helping them achieve incredible success! After 10 years at Starbucks and winning District Manager of the Year, I knew it was time to take the leap and start Pinnacle Hospitality Consulting. With a deep passion for customer service and community connections, we’ve been driving real results for neighborhood restaurants, cafés, breweries, retail, and grocery stores ever since.
Whether you're opening your first business, scaling to new locations, or facing challenges, we're here to help you build a solid foundation for long-term growth. Let’s take your business to the next level! Email us today to schedule your free consultation.
- 2019
A dream is Born ~ Pinnacle Hospitality Consulting & Recruiting Agency
After 25 years in the hospitality industry, driven by a deep passion for customer service and community, we knew it was time to create something of our own. That's when Pinnacle Hospitality Consulting was born—out of a desire to help local and small businesses across Canada succeed. We’ve proudly partnered with countless amazing businesses, helping them start strong, overcome challenges, or scale for growth and prosperity.
Today, we not only specialize in hospitality but have expanded to offer expert, reliable recruiting services for any industry. Our proprietary approach has been incredibly successful, and we're excited to continue making an impact. Email us today to schedule a free consultation and meet our expert team. Let’s build your success together!
- 2009
......But First COFFEE ~ Starbucks Coffee Canada
By this time, I had learned as much as I could from two amazing restaurants and ventured into the largest coffee chain in the world, Starbucks Coffee Canada. Having a passion for food, and all beverages (including lots of tea and coffee) I was able to lead flagship stores in Burnaby and Vancouver, winning Store Manager of the year twice! With over 16 years in restaurants I was able to help elevate the food business and bring my selling background to drive sales and team engagement. In 2016, I was promoted to a district manager position leading a portfolio of 12 stores in Vancouver, and achieved record customer service results and revenue.
- 2006
Time for a change ~ Cactus Club Restaurants
In 2006 I made the transition to one of the fastest growing casual fine dining restaurants in Vancouver, Cactus Restaurants Ltd. I brought my extensive knowledge of an established brand to an expanding and innovative restaurant emerging throughout Vancouver, across Canada and into Toronto. I was able to be a part of creating, developing and implementing customer service standards, leadership development programs and new menu creation while developing my skill-set as a servant leader. Through these years I also became a Level 2 Sommelier. I was involved in restaurant openings and developing a state of the art cocktail and wine program, along with establishing service standards and food pairings.
- 1994
Work Hard, Play Hard ~ Keg Restaurants Ltd.
1994 marked the first year I entered the workforce in an entry-level, dishwashing position with one of the largest restaurant chains in North America, Keg Restaurants Ltd. Working part-time while finishing school, I fell in love with the team members and the impact I could make. I quickly worked my way to the front of house through all positions including hosting, bussing, serving and bartending. Before I went into management, I then turned to learning all I could about the back of house. I started as a prep cook and worked through the entire kitchen, becoming the Kitchen Lead in 1999! In 2000 is when my leadership journey began, becoming a Service Manager at the flagship location on Granville Island in Vancouver, BC. Working my way through all management positions in over 6 locations, I was able to hone my leadership and coaching skills through the kitchen and front of house.