Why Regular Selling Skill Workshops with Your Restaurant Servers are Critical to Your Bottom Line

As a restaurant owner, you must constantly be looking for ways to increase your sales and profitability.  Based on our experience we have implemented several strategies to build revenue in our clients’ businesses with proven results!  One of the top strategies we implement is creating and delivering a custom selling skills workshop for their servers and bartenders!  Here are the benefits we have seen in these workshops:

Why having regular selling skills workshops with your restaurant servers is critical to your bottom line!

  1. Improves Customer Experience

Customers expect their servers to be knowledgeable about the menu and to make recommendations on what to order. When your servers are trained in selling skills, they can offer suggestions to customers that they are more likely to enjoy. They will be knowledgeable about perfect pairings and add-on’s.  This enhances the customer experience, will increase average customer spend and can lead to repeat business and positive online reviews.

  1. Increases Sales

Effective selling skills can increase the average check per table, which leads to increased sales and profitability. By training your servers to upsell or cross-sell, you can improve the overall revenue of your restaurant. Additionally, servers who are confident in their selling skills are more likely to approach customers with recommendations, resulting in increased sales.

  1. Boosts Server Confidence

Selling skill workshops not only provide servers with the tools to improve their selling techniques but also boost their confidence. When servers are confident in their abilities, they are more likely to approach customers, make suggestions, and engage in conversation, leading to increased sales and customer satisfaction.

  1. Encourages Repeat Business

When customers have an amazing experience, they come back!  Creating an emotional connection to your brand with great food and service, knowledge team members and a nice atmosphere will encourage customers to return!  Effective selling skills builds trust with customers and when done correctly (and genuinely) shows the customer you care! As a result, customers are more likely to come back and bring friends or family, increasing the number of customers and sales.

  1. Enhances Brand Image

When servers are well-trained in selling skills, customers can tell and appreciate the knowledge and feeling of being taken care of.   Sharing specials and personal recommendations is proven to enhance and grow your brand!

At Pinnacle Hospitality Consulting, we provide selling skills workshops to restaurant teams to help improve service and knowledge WILL boost your bottom line!  Contact us at to learn more about our services and how we can help you achieve your business goals.

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Smiling Service Staff in a Restaurant