Pinnacle Hospitality Consulting, a renowned consultancy in operation for nearly five years, has successfully guided over 30 retail and hospitality businesses to prosperity. Under the leadership of CEO Morgan Ayres, boasting over 25 years of customer service expertise, we are dedicated to empowering business owners to achieve excellence through exceptional customer experiences and operational proficiency. Our tailored, meticulous approach involves identifying opportunities and crafting strategic plans to enhance your business both now and in the long term. We collaborate closely with your entire team to bolster their capabilities and efficiencies.
As a leading consultancy, we are committed to developing sustainable, strategic action plans that address fundamental business aspects such as revenue, cash flow, expenses, and customer experience. By analyzing this data, we formulate a comprehensive strategy to tackle core issues comprehensively. Working hand-in-hand with your leadership, we implement these plans to elevate your team and enhance customer experiences in a profitable and sustainable manner. Additionally, we optimize your operations, streamline processes, and establish standards and routines that align with your industry, brand, mission, values, and competitive edge.
Our methodology focuses on uncovering the root causes of barriers to success through targeted questioning and then developing practical action plans with achievable outcomes. Unlike other consulting firms, we actively support implementation by providing coaching, training, and ongoing assistance to you and your leadership team. Our solutions are custom-tailored to suit your unique mix of brands, locations, and requirements, always mindful of your service offerings, culture, and target clientele. Changes are implemented collaboratively with your local leaders to ensure ownership and sustained improvement.
Restaurants
With 15+ years in Canada’s top restaurant chains (Cactus Club & The Keg) and 5 successful openings & 3 expansions in 5 years, Pinnacle brings expert guidance to every stage of your growth. We’ve led all restaurant and café operations and work hands-on with owners and managers to build high-performing teams. Whether opening your first location or scaling to multiple units, we create sustainable, strategic plans to maximize profitability, streamline operations, and drive long-term success—saving you time, money, and effort.
Cafés
With 5+ years supporting local cafés and 10+ years leading 200+ team members, Pinnacle brings expert guidance to elevate your business. As former Starbucks regional managers, we partner with owners and leadership teams to enhance guest service, coffee quality, and operational excellence. Our strategies help you streamline operations, boost guest spend, improve team leadership, and drive profitability. We create engaged, high-performing teams, strengthening culture while reducing turnover—helping your café stand out as the best local coffee shop in every community you serve.
Consumer Products & Grocery
We will help build your brand and increase your client accounts! We will build a customer relationship manager tool for your product and introduce you to our network of contacts for grocery stores, cafés and restaurants. Take your product sales and accounts to a new level with our sales team support! Our customer-service driven approach will elevate your customer experience to have your clients purchasing more and visiting more frequently.
Retail & Customer Service Businesses - Including Breweries, Distilleries and Tasting rooms
Regardless of what you sell, it all begins and ends with a great customer experience and smart merchandising techniques. Our team will help you hire and train a high-performance team that has the right knowledge and salesmanship to increase average spend and deliver excellent service. Whatever your competitive advantage we will help elevate your customers’ experience while driving down waste, and maximizing revenue.
Mystery Shopper Program
The mystery shopper program is a secret and anonymous audit of all of your operations. We will fully assess all dayparts within your business and create a detailed analysis for you and your team with targeted actions to take to close any gaps. This secret shopper program reviews your business from the customer perspective. We will build a detailed and custom template that measures every service detail and expectation in your business. These detailed audits help you uncover problems and opportunities in your business including theft! We will also provide a full efficiency report of all standards and procedures and work with your team to improve and grow!
Weekly Virtual Consulting sessions
Call us today to start your virtual consulting with an operations expert! Have a problem to solve? Leverage our industry experience and expertise with weekly or monthly coaching sessions. Our support plans are customizable and catered to your budget and needs. Call one of our experts today to schedule your free consultation to asses how we can help!
Recruiting & Headhunting Support
Looking to grow your team? We have the experience and network to support your hiring needs. Using proprietary methods, including targeted direct headhunting, we identify top talent to help build your ideal team. With a proven track record of success, we streamline the process to save you time, money, and effort.